Silicon Valley is far and away a different place than Wall Street. Just look at the men and the way they’re dressed. Those New York financiers wear suits and stripes, creating visual lines of power, while in Silicon Valley tech men largely eschew visual power for a look of easy leisure.

Flip through the newspapers in each respective place and see the variance in the advertising. In New York papers like The New York Times and The Wall Street Journal retailers, brands and designers clamor to advertise their wares of glamor, while in San Jose, the Mercury News struggles to get fashion forward ads.

I’ve been living in San Jose for two years and find it hard to believe that so few men would be interested in looking good and up-to-date that not even advertisers would seek us out. The Silicon Valley is far and away a different place than Wall Street, but I know for a fact that style matters a whole lot more than many people let on.

Designing and managing your image is the secret science to your success.

Joseph Rosenfeld helps professional men, women, and corporate workgroups create effective visual brands. Visit JosephRosenfeld.com for details.