For those who don’t tweet or swipe credit cards through a small white cube, Jack Dorsey is the creator, co-founder of Twitter, and is the founder and CEO of Square, a mobile payments company. He’s 36. And he has style worth profiling.
Jack Dorsey cares about aesthetics. Whether it’s a product’s design, or its ease of use, he sees design as something that should be both visually pleasing and efficient. When it comes to the products that are designed by computer scientists, Dorsey has been critical, saying that what they are building is “terrible.” I don’t think he’s made such a comment just to get more ink. He gets plenty of that.
But I do believe, after studying his style, Jack Dorsey’s words are hardly lip service. When it comes to his personal public style, he definitely shows that he is into the very best designs, styles, and brands that reflect his design philosophy.
Dorsey’s developing an iconic style of his own by tapping into iconic designs by top fashion houses. Take his favorite choice of dress shirt, designed by Dior Homme. Its reverse collar in cotton poplin is modern, sophisticated, and minimalistic. He’s been photographed wearing this shirt many times, and has worn it for TV interviews. It’s no ordinary shirt, despite its simplicity. And it defines the public persona of Jack Dorsey.
In addition to wearing Dior Homme, he’s known to wear clothes from Prada and Hermes. He has been photographed in an Hermes jacket with a stand up collar that was turned down by a photo stylist. According to a public relations specialist familiar with that photo shoot, Dorsey was displeased that the stylist effectively changed the precise design for the photograph. I admire his respect and reverence for excellence in design.
To be sure, Jack Dorsey is not running around to photo shoots for endless media and publicity. There’s no doubt that he wears clothes beyond impeccably tailored jackets and suits. After all, the young, super successful entrepreneur and CEO used to have scruffy facial hair, long unkempt bed hair, and a nose ring.
No matter what he wears now, he’s come a long way from looking like a rebel child. After all, Square processes $10 billion on an annualized basis, according to a recent Los Angeles Times article. Before you take a swipe [sorry, the pun was irresistible] at Jack Dorsey’s carefully crafted personal image, it’s crucial to the Square brand that the man behind the company looks like he can be trusted to handle what could very well be your money.
Dorsey’s wardrobe choices help an onlooker think that he is precise and thoughtful. More than that, his clothes seem to represent an idea of taking time honored ideas and modernizing them. His apparel choices are of the moment, yet they represent a sense of timelessness that comes with clothes that are not trendy. I think he’s one of the most thoughtfully dressed men in Silicon Valley.
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