If only the Silicon Valley economy was tied to the abundance of the chemical element used to make many of its products, we’d fare better than other areas of the country. However, as the state of the economy has ushered in a new era of reassessing the value of everything, your workplace value is also subject to scrutiny. A smart way to support your workplace significance is to ensure superiors, peers, or clients see your strengths “on your sleeves.” When you dress to support your professional goals you develop a brand for yourself, giving your audience insight into your qualities, traits, and characteristics.

How do you go about creating this unique appearance? Well, a little secret is that it begins not by shopping for clothes, but by assessing your style personality, goals, and lifestyle. Next, a closet review takes your style from theory onto your body, ensuring what you continue to own is in your color palette, fits right, and adequately supports your personal brand. Your personal brand will develop over time and as you identify how to turn your style into your visual signature. A consistent hairstyle, particular jewelry, a selection of eyewear, specific clothing silhouettes, fabrics, fits, even distinctive footwear can be used to help create a look that is uniquely yours and supports your strengths.

Working with a professional and certified image consultant can help you develop character and confidence, helping you to overcome obstacles and stay competitive during this challenging time. Rather than seeing this as a time to lay low, now is the time to be more visible, more visual.

Designing your image is the secret science to your success.

Joseph Rosenfeld helps professional men and corporate workgroups create effective visual brands. Visit JosephRosenfeld.com for details.