Developing your personal color profile is a crucial hallmark of effective and everlasting personal branding and style development. Without tapping into the colors that look best on you, you take many chances with your personal appearance and presentation. The colors that look best on you also represent your strength of character. Developing this profile is so special. Let’s look at how color keeps you on the success path.
The personal color profile is the very first activity new clients experience when we begin our yearlong journey together. Down the road, in subsequent years, the color profile pays off exponentially. The results of a personal style profile could sway or influence my color choices. I don’t want that to happen. So, I strategically begin with the color profile. [The personal style profile is the second activity that a new client experiences.] But, I also want to learn amazing information about my new client through the lens of color. And, I want to reiterate this information back to my client.
The system I use to profile a person’s colors is comprised of 3500 individual colors, arranged on 550 individual sticks. Each stick has 3 and 6 colors affixed to it. First, I hold each one next to the face to see which colors best suit the client. Next, I look at how the colors reiterate the client’s “Color DNA.” I coined this term many years ago to describe the color of eyes, hair, brows, base skin tone, and hemoglobin. Then, I use the palette system to identify additional colors that compliment the client’s personal coloring. The resultant palette always reveals outstanding personal information about the strengths of my client and their path.
When I first started my practice, a purported personal color expert created a color palette for me. Using her proprietary system, the palette looked kind of random and hodge-podge. She described my palette as “Alpine Woodsy.” I left that meeting scratching my head. I wondered how that description fit who I endeavored to be. It didn’t fit at all.
Out of that experience, I endeavored to create a much more exciting experience for my clients. I have studied advanced personal coloring techniques with my mentor, Debra Lindquist in Denver, Colorado. I have independently studied color psychology, and still do to this day. And, I have also studied color psychology and trendcasting with Leatrice Eiseman. Lee is the executive director of the Pantone Color Institute, one of the worlds leading color authorities.
The result is that I can see the true and deep meaning of colors in an arranged color palette. Like the one pictured above, prepared as a gift to my summer intern, Emma Grillo, you can have one, too. And, we can learn a lot about who you are as a result of studying your best colors.
Before she headed back to Portland to continue with her college studies, we sat down and reviewed her palette. In the moments and days that followed this special meeting, I saw a real shift in her demeanor. She definitely felt like someone outside her family truly acknowledged who she is. And, as one client lovingly told me last week, this experience puts people “on the success path.”
So you can see how color keeps you on the success path, here is what Emma’s color profile reveals. She is capable of creating theories. Emma will travel to distant or unfamiliar places. She expresses a great deal of feeling and meaning, and does things with intention. Studying Emma’s colors provide much more insight than just telling her that these colors will make her attractive. Maybe it seems implausible that color can provide so much insight. Yet, having studied this for many years, I bring the impact of that learning to every client.
Explaining this information reiterated that she is on the right path with her studies and her life goals. As a result, Emma was able to connect with the brand that she is building. On the surface, it seemingly has nothing to do with style, or even fashion. And yet, knowing this significant and deep stuff about her made connecting to Emma’s personal style much more meaningful and joyful.
You can have this experience, too. Are you ready to find out more about developing your personal brand and style? Check out how I can help keep you on the success path.
Joseph Rosenfeld helps successful Silicon Valley technology entrepreneurs and executives discover their personal brands and design their personal styles. Get Joseph’s free report that helps you know “7 Ways to Transform Your Personal Brand”. Learn about Joseph’s “Turbocharge Your Personal Style” Retreats.