Today I had the pleasure of speaking to students and faculty at West Valley College in Saratoga, CA. The topic of the presentation was “Interviewing Success: It’s all About You”. During the one-hour talk, I wove together the importance of appearance, behavior, and communication during the entire interview process. Questions from participants included:

• what core items should someone just starting out make sure he owns?

• can a job candidate wear fragrance?

• can you go to a job interview without wearing a business suit?

• are there acceptable exceptions in Silicon Valley?

After the presentation I received a great compliment from a man who appreciated how the presentation showed the interconnectedness of appearance, behavior, and communication. Another appreciative comment was about how I explained how dressing better affects the bottom line of the interviewing process. Who really wants to leave money on the table?

It’s very enjoyable speaking with people who are interested in improving themselves. My feeling is that for many, it’s just about dressing a little better. But for the most engaged participants, it’s about more than clothing, a tool to help convey a strong, positive self-image. But without good business and social skills, good communication and body language, the clothes would just be surface matter. I was so happy everyone ‘got it’ today!

Designing and managing your image is the secret science of your success.

Joseph Rosenfeld helps professional men, women, and corporate workgroups create effective visual brands. Visit JosephRosenfeld.com for details.