
Pete Cashmore wearing a white shirt in a special campaign created by fashion designer John Varvatos.
Pete Cashmore might be the most surprising Silicon Valley public figure to get a profile in style. Cashmore doesn’t actually reside in Silicon Valley. He does spend some time in San Francisco where his digital media company, Mashable.com, is based. But when he’s not in San Francisco, he’s most likely either in New York, or back in his native Scotland. Still, Pete Cashmore is a highly recognizable and well-known Internet entrepreneur, and we can all learn something about personal aesthetics by taking a closer look at him.
Each of us has a unique story to tell about who we are, and Pete Cashmore’s story will shed an interesting light on his personal style choices.





