Looks do count. So does your cash. But do you have to give up one in order to keep another? My experience says it’s all about finding a balance. Here are some quick tips to help guys manage their moolah and machismo:

• Men tend to overuse product, whether it’s gel or cologne. Scale back the amount of product applied and extend the value of the product purchased.

• Use quality products because they won’t need to be reapplied.

• Use a fragranced soap or deodorant in lieu of cologne if you’re on a budget.

• Store fragrances out of the sunlight and make sure to use them because they have a limited shelf life.

• A regimen of the right shaving products means using less of each product and treats your skin better, causing fewer problems.

• Using a better razor extends the number of uses per cartridge; just be careful not to wear it out and cause cuts by being overly budget conscious.

• Before investing in a more expensive product, ask to sample it first to make sure the product’s ingredients work with your body chemistry.

And a bonus, overall grooming suggestion:

• Grooming is very important to maintaining a credible reputation these days. Without a good reputation, it may be a lot harder to earn, let alone save, money.

Looks do count. So does your cash. But do you have to give up one in order to keep another? My experience says it’s all about finding a balance. Here are some quick tips to help guys manage their moolah and machismo:

• Men tend to overuse product, whether it’s gel or cologne. Scale back the amount of product applied and extend the value of the product purchased.

• Use quality products because they won’t need to be reapplied.

• Use a fragranced soap or deodorant in lieu of cologne if you’re on a budget.

• Store fragrances out of the sunlight and make sure to use them because they have a limited shelf life.

• A regimen of the right shaving products means using less of each product and treats your skin better, causing fewer problems.

• Using a better razor extends the number of uses per cartridge; just be careful not to wear it out and cause cuts by being overly budget conscious.

• Before investing in a more expensive product, ask to sample it first to make sure the product’s ingredients work with your body chemistry.

And a bonus, overall grooming suggestion:

• Grooming is very important to maintaining a credible reputation these days. Without a good reputation, it may be a lot harder to earn, let alone save, money.

Designing and managing your image is the secret science of your success.

Joseph Rosenfeld helps professional men, women, and corporate workgroups create effective visual brands. Visit JosephRosenfeld.com for details.