Joseph Rosenfeld founded his Fashion and Personal Style Strategist firm in 2001. The national firm consults, coaches and implements fashion stylist strategies. By using the transformational power of clothing, and creating image development programs, the bespoke Rosenfeld international fashion experience takes a holistic approach to personal style. The transformational quality of personal style enables change. A range of comprehensive stylist strategies is designed to bring a client’s personal or professional style to life.

Fashions Fade, Style Is Eternal.


Joseph Rosenfeld | Style Guru

Called the ‘Style Savant’ by many of his clients. Chicago native, Rosenfeld brings extensive experience from distinguished high-end luxury fashion industry retailers Neiman Marcus and European-styled haberdasher Bigsby & Kruthers. Named one of the 40 under 40 by Silicon Valley/San Jose Business Journal, Rosenfeld’s unique extensive styling skills show aspirational A-lister clients how to transform their appearance to the best advantage. Whether notable pro-sports figures, newscasters, politicians, actors, Tech CEO’s or C-Suite executives.

“Style is more than the way you look,” states Rosenfeld “it’s about setting intentions for how we want to see ourselves before others do.” Standing out among a stylish, powerful and well-dressed crowd is important to leaders and aspirational people with high potential. Rosenfeld continues, “the secret sauce to others seeing your best self is being at ease with who you are and how you show up.”

After years of scouring clothing racks from San Francisco to New York to London, Paris and Milan, NYC became the obvious choice to expand the firm. With international expertise, Rosenfeld takes clients to where the action is. “New York is an especially exciting city to expand into because it is the home to hundreds of fashion-retail and design companies, and is the world’s largest retail market.”

Leaving nothing to chance, the Rosenfeld process balances practicality with precision and intuition utilizing world-class methodology to identify a client’s personal style, skills, and strengths. A deep-dive is taken into the analysis of a clients’ Color DNA essence with a ‘Personal Color Profile.’  Information is derived from physical and non-physical attributes, which gives a holistic understanding of the needs, goals and personal style of each client. Along with the unique ‘Personal Style Profile,’ the recognition of each client’s personal strengths are revealed–whether it’s for a new wardrobe, closet review or building a clothing capsule.