Creating quality presence with the right look creates a framework for inward and outward growth and success. That’s a pretty bold statement to make. Because of how I developed and use my wardrobe, I can tell you it’s true. So, I want to share my strategy with you so that you can do it, too.

Recently, a new client reviewed his customized strategy with me. Upon graduating college, his parents gifted him this experience. If he can use a strategy for creating quality presence with the right look, we all can. You can be in a place of starting out like he is. Or, you can be at the top of your career and wondering what’s next.

Creating Quality Presence Starts with the Right Set of Colors

The first thing our eyes pick up is color. Then the eyes focus on the objects in their sight. Color is an important consideration because it has the power to attract or repel. We form sensory reactions based on life experience and societal norms. These norms have created meanings and uses of colors, and we apply those norms to ourselves.

Placing color to the body, with clothing, cosmetics, and accessories, creates quality presence with the right look. Instead of seeing yourself as a colorful brand logo, packaging, or product, use color to show people who you are. Do this to reveal your energy and honor your strengths, self-image and purpose. From this, others see you for who you are. By creating quality presence using color, you attract the right people and use your energy to be of service to them.

The Right Look Has to Fit Your Personality

People are so concerned about how well clothes fit or how comfortable they are on the body. But, what people don’t understand or think about is how important it is for clothing to fit the mind. I have conducted over thirty years of research on this topic and there is a language to clothing and style. Many of us know about this language, but are not fluent in it. It’s not a language of words but a language made of codes.

There are distinct ways to use clothing to look more approachable, businesslike, stately, supportive, sexy, artsy, and commanding. This is only a small sample of objectives that people say they are and want others to see them as. Knowing how to use the codes makes creating quality presence with the right look easier. Wearing clothes becomes not only a strategy, but it’s like playing a fun game where there are no losers. The people you meet win because they see what you’re all about and you win by bringing out your best self.

Selecting the Right Clothes Creates Quality Presence

Once you know your special color and style codes, the next step is selecting the right clothes. The next thing to think about is the context of where you show up and who you show up for. In a work context, where does this take place, and who are you interacting with. Also, how you interact with others should influence your wardrobe choices. Beyond your physical comfort, you make others feel comfortable with you by wearing the right look.

The right look creates accord between you and your message. Not caring about your look can result in cognitive dissonance. Definitely avoid giving people an opportunity to not believe in your abilities or in your message. Worse than others thinking less of you, a shluffy look can make you lose self-confidence. Clients over the years have confessed to having had this experience before our work together. So, I know this is a major stumbling block. It is possible to create quality presence with the right look and build your confidence from the outside in.

Quality Presence Leads to Big Time Outcomes

As if building confidence is not a big enough outcome, creating quality presence can lead to other big-time results. I can tell you from experience that this can help you in professional and personal ways. Whether you want to elevate your career, cement your legacy, find true love, or love yourself, quality presence will resonate.

You can transform more than your look with a quality presence. You can transform your life. If you feel like you’ve lost part of yourself, you can reclaim it. The energy you get from showing up with charisma, aura, and authority is equal to the energy you give others. Talk about a powerful win-win for you and your romantic partner and business associates.

Conclusion

Creating quality presence with the right look can create a win-win for you and those around you. Use the codes of color and style to tell a visual story about your personal brand strengths. The right outer presentation accesses your inner qualities so that you bring them out with confidence. When you do, others will see you as strong as you know you are.