How you show up absolutely matters. Perhaps the most amazing thing I've learned about the importance of how you show up is how it helps you to bring out the very best of yourself when it really counts.

How you show up absolutely matters. Perhaps the most amazing thing I’ve learned about the importance of how you show up is how it helps you to bring out the very best of yourself when it really counts.

It was 1977 when Woody Allen said “80% of life is showing up.”  Since then, the notion that just showing up will be good enough has been part of popular belief.  Many business writings cite the notion that 90% of success is just showing up.  Regardless of the percentage, or of the pillar of popular culture that you like to follow, I am here to say that how you show up absolutely matters.

As proof points that how you show up absolutely matters, here’s a set of three actual client examples:

– One has discovered that he feels more professional and successful by wearing clothing that fits his body and supports his goals.

– A second client had me help her strategize a look that she will wear to help leverage her negotiating power on behalf of her company.

– A third client can now cast aside horrible sexual abuse and experience intimacy with specially chosen lingerie. How liberating!!!

There is absolutely no question that what you wear has significance.

I help people like these three amazing clients to use clothes as a tool to help them connect with their own power in any situation.

There is no doubt whatsoever that how you show up absolutely matters.

Ever since it became commonplace to dress down everywhere, knowing just how you should show up has become complicated.  Over the weekend, I met someone for brunch who I’ve known for several years and who wanted to talk about what it would be like to work together.  He showed up for brunch wearing his soccer uniform because he was coming directly from playing in a game.

It was totally okay with me that he’d be dressed in his soccer uniform. I didn’t take it personally, or feel disrespected, and knew that was the plan.

It was important to choose an appropriate place for brunch. Once I made an agreeable choice, I thought that the weather would be very nice, and had a feeling that we would like to be seated outside, which ended up being the case.  Those factors affected my choice of what to wear.

Anything with a sport coat or a suit would have been far too formal and I would have looked as if I could not relate to him, and would have been out of place for the setting.  I ultimately chose an outfit that supported the message that, when it comes to my subject matter expertise, I am the ideal go-to-guy.

Even though how you show up absolutely matters, it takes time to develop an understanding about how to use clothing effectively.  That’s why clients work with me.  Yes, it is absolutely crucial to own the right wardrobe.  It is imperative to coordinate items into solid, on-brand outfits.  Yet, these crucial and imperative skills need to come together when it matters most, when how you show up is everything.

Joseph Rosenfeld helps successful Silicon Valley technology entrepreneurs and executives discover their personal brands and design their personal styles.  Get Joseph’s free report that helps you know “7 Ways to Transform Your Personal Style”.