The Psychology of Color

Your Color DNA (™️)*

The visual context of executive presence begins with color. Base skin tone, body red , hair and eye colors make up a person's Color DNA. This tight knit system of color is a physical composition of inner qualities. In other words, there's a reason why you look the way you do. And that reason connects your outer self with your inner self.

When we look at one another, we know things about each other based on our appearance. Our color composition is the first point of connection. What I want you to be able to do is exploit your colors because they represent core strengths of your being.

Take a color from your Color DNA and repeat it in clothing, accessories, or cosmetics on your body. When you do, you honor your outer-inner composition in an easy elegant way.

Two Truths About Red and Teal

No matter how light or dark your skin tone, no matter how yellow or blue it is, two things are true. There is a perfect red for you. It may not be the kind of red tones that cosmetic companies market the most. But that doesn't matter. I promise there is an ideal range of red for you. The second truth is that there is a range of teal you can wear. The best teal will veer towards green or blue based on your skin tone and the other colors that make up your color DNA.

Insight About Wearing Black and All Colors of Clothes

People with black or blonde hair have the easiest time wearing black colored clothes. You have to keep in mind that there is a wide range of black clothing. These truths about black colored clothing is true of all clothes. To ensure you wear the right black , be certain that the fabric texture and weight is right for you.

The best way to know is a simple test. Compare fabric texture and weight to the density of your hair and the quality of your complexion. If you have thick hair, freckles, and texturized skin, this could help you to wear denser fabrics. If light absorbs into your skin and hair, matte fabrics make the most natural compliment. Or, if light reflects off your hair and skin, more luminous fabrics will work. If you can see that your hair is luminous and your skin is matte, you can mix fabric qualities. The key is to be sure you are wearing the clothes and not the other way around.

What Happens When You Wear Your Best Colors?

This is only a primer to discuss the value and importance of color. The deeper conversation of color psychology matters when you know your best colors. Your best colors consist of your Color DNA and a unique set of colors that match your hidden inner energy. When you bring that energy to light, you wear your insides out. And when you do that, those around you know you for who you are. This immediately boosts your presence, raises your profile, and gives you energy.

Customize Your Own Color Palette

The experience of learning the color psychology of your best colors can be a game-changer. Can you imagine the awesome power of having your very own customized color palette? And armed with deep insights about how to show up as the best version of you?

If this is something you are ready to experience, then please reach out and let's talk about it.